Gym and training · Stockholm
Discount chains compete on price. Boutique gyms compete on the feeling of belonging.
SATS, Fitness24Seven and Actic dominate the volume market in Stockholm. But there is a segment that does not compete with them — boutique gyms, yoga studios and training studios that charge 600–1,200 SEK per month with a waiting list. The difference is not the equipment. It is the environment, the identity and the feeling that every detail is well thought out. We design that feeling.
600–1,200 SEK
monthly fee that well-designed boutique gyms in Stockholm charge — compared to 300–400 SEK for the low-cost chains
65%
of the difference in turnover per m² between boutique and discount chain is explained by the design
75%
retention rate after 12 months for well-designed boutique gyms — versus 28% for discount chains
WELL AP
the team's certification in design principles that directly impact motivation, performance and well-being in training facilities
Contact us
Is your gym competing on the right things?
Tell us about the size of the gym, concept type and what monthly fee you want to justify. We will get back to you within 24 hours.
- Without connections
- First consultation free of charge
- Response within 24 hours
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