Case study
Granolita Coffee Brand.
Granolita, a new café concept, engaged EOLOS DESIGN LAB to create a cohesive brand and interior experience. The assignment was to launch a strong visual identity that works seamlessly in both the physical environment and digital channels.
Industry: Retail & Restaurant
Services:
Interior Architecture, Branding, Web Design
Challenge and goal
Granolita needed to establish itself in a competitive market with the goal of:
- Create a brand with a high recognition factor (”Insta-friendly”).
- Design a scalable interior that can be rolled out to multiple devices.
- Unite packaging design and interior design into a unified design language.
- Optimize guest flow for quick service (Grab & Go) without losing comfort.
Solution
EOLOS DESIGN LAB delivered a "Turnkey Brand" solution where we designed everything from logo to furnishings.
Brand Strategy & Identity
Development of a logo, color palette and typography that reflects the brand's core values: fresh, modern and accessible.
Spatial Design & Interior Design
A modular interior design concept with sustainable materials and a color scheme that matches the brand profile.
Digital & Physical Integration
Design of packaging, menus and digital touchpoints for a seamless customer journey.
Results and effectst
The launch resulted in:
- A strong and clear market position from day one.
- An interior that functions as an effective marketing channel in social media.
- An optimized flow that handles high volumes during peak hours.
”EOLOS didn’t just create an interior, they gave us an entire brand. The result is an environment where every detail, from the coffee cup to the wall color, tells the same story.”
— Granolita
Highlights
- Complete solution: Branding + Interior.
- Scalable concept for future expansion.
- Integrated graphic profile and packaging design.
