Challenge and goal

The goal was to position EOLOS as an international player (”Big Firm”) despite an agile structure. We needed:

• Create a platform that attracts both B2B investors and design clients.
• Balance technical rigor (”Lab”) with human warmth (”Lifestyle”).
• Design a structure that validates our capacity in both Sweden and Spain.
• Ensure high performance and clear conversion.

Solution

We developed a minimalist, typographically driven design language.
Digital Strategy & Identity
Development of a visual profile that signals scientific precision mixed with creative height.
Web design & UX
Focus on the ”Case Study” format. A stripped-down design where ”White Space” is actively used to highlight project images.
Art Direction
Curated image selection and tonality that ties our projects together and creates a unified international feel.
Technical Implementation
Optimization for fast loading time and SEO to reach the right target audience globally.

Results and impact

The launch resulted in:

• A strong brand platform that clearly communicates the value proposition "Design that drives business value".
• Increased trust from international customers and partners.
• A flexible digital structure that can grow with the agency.
• Clear differentiation in the market.

”Our website is more than a portfolio – it is our strongest sales tool and the proof of our design philosophy.”
— EOLO DESIGN LAB