Challenge and goal

To differentiate the hotel in a competitive market. We needed:

• Create a unique atmosphere that works 24/7 (breakfast to cocktails).
• Integrate the brand seamlessly into the physical environment.
• Optimize flows in the lobby to maximize revenue.
• Deliver a high level of design within a fixed budget.

Solution

We designed a “Holistic Experience” where architecture and graphics interact.

Concept & Storytelling
Development of the “Urban Jungle” theme that permeates everything from material choice to tone-of-voice.

Spatial Design
Biophilic design with abundant vegetation, warm earth tones and tactile materials to create calm.

Branding & Graphics
Design of logo, signage, menus and staff clothing for a unified identity.

Operational Layout
Zoning that encourages guests to stay and consume in the hotel bar/restaurant.

Results and effectst

Selva Hotel has become a destination in itself:

• High occupancy rate and increased direct booking.
• Strong viral spread on social media thanks to “Instagram-friendly” design.
• Increased sales in the restaurant area thanks to a pleasant environment.
• A strong brand with a loyal customer base.

”EOLOS didn’t just create an interior, they gave us a soul. Guests love the atmosphere and the brand is now our strongest asset.”
— Selva Hotel

Highlights

• Integrated design: Interior + Branding.
• Biophilic design for increased well-being.
• Commercially optimized flows.
• Strong visual identity.