{"id":3045,"date":"2026-04-28T18:25:30","date_gmt":"2026-04-28T16:25:30","guid":{"rendered":"https:\/\/eolos.se\/for-btr-hyresportfoljer\/"},"modified":"2026-04-28T23:21:53","modified_gmt":"2026-04-28T21:21:53","slug":"for-btr-hyresportfoljer","status":"publish","type":"page","link":"https:\/\/eolos.se\/en\/for-btr-hyresportfoljer\/","title":{"rendered":"Design for BTR Properties and Rental Portfolios in Stockholm"},"content":{"rendered":"
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BTR Real Estate and Rental Portfolios - Stockholm and Sweden<\/p>\n\n\n\n

40% of all new rental housing in Stockholm is built in BTR format. Design is the variable that determines rent.<\/h1>\n\n\n\n

The BTR segment in Sweden is growing rapidly. Institutional real estate owners, funds and housing developers are building and acquiring rental portfolios with long-term returns in mind. In a market where tenants have choice, the design of the property is a direct variable for rental income, vacancy rate and property value. We design BTR properties and rental portfolios with that perspective: the design should perform on all three parameters, not just look good on rendering.<\/p>\n\n\n\n

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Book a free consultation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Design<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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The real problem<\/p>\n\n\n\n

A BTR property without differentiated design competes on rent alone. And rent always has a ceiling.<\/h2>\n\n\n\n
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Tenants choose based on perceived quality. A well-designed property justifies a rent 15-20% above the market average, retains tenants longer and keeps its property value in the long term.<\/p>\n<\/div>\n\n\n\n

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Renting below potential<\/h3>\n\n\n\n

Without design differentiation, the property cannot maintain a rent above the market average. The investment in design provides direct and measurable returns in the form of the rent the market will accept.<\/p>\n<\/div>\n\n\n\n

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High tenant turnover<\/h3>\n\n\n\n

Each tenant that does not renew means 1-3 months of lost rent in vacancy and recruitment costs. Designs that create genuinely satisfied tenants consistently reduce that turnover.<\/p>\n<\/div>\n\n\n\n

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Common areas without yield<\/h3>\n\n\n\n

In BTR, common areas are a selling point. A well-designed coworking corner, gym or roof terrace justifies the rent and reduces vacancy. Poorly implemented, they are a cost with no return.<\/p>\n<\/div>\n\n\n\n

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Materials that do not hold up to turnover<\/h3>\n\n\n\n

A BTR property should withstand tenant turnover for 15-20 years. Design that does not take sustainability and maintenance costs into account results in ongoing costs that erode returns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The process<\/p>\n\n\n\n

How we work<\/h2>\n\n\n\n
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1.<\/p>\n\n\n\n

The meeting<\/h3>\n\n\n\n

We analyze the tenant profile, the target rent, the competition in the area and the technical conditions of the property. The design is calibrated to justify the target rent.<\/p>\n<\/div>\n\n\n\n

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2.<\/p>\n\n\n\n

Designing<\/h3>\n\n\n\n

For multi-property portfolios, we develop a scalable design system that can be replicated with consistency between buildings. Property identity, not unit interior design. 3D visualization before decision.<\/p>\n<\/div>\n\n\n\n

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3.<\/p>\n\n\n\n

The productions<\/h3>\n\n\n\n

Construction documents, choice of materials with sustainability and maintenance perspective, FF&E list with price options. Locked budget before construction starts.<\/p>\n<\/div>\n\n\n\n

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4.<\/p>\n\n\n\n

Installations<\/h3>\n\n\n\n

Construction management and final inspection. The property is delivered ready for photography and ready to receive the first tenant.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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40%<\/h3>\n\n\n\n

of all new rental housing in Stockholm is now built in BTR format by institutional players according to Savills Nordic 2024<\/p>\n<\/div>\n\n\n\n

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15\u201320%<\/h3>\n\n\n\n

higher rent in well-designed BTR properties compared to generic alternatives in the same market and price level<\/p>\n<\/div>\n\n\n\n

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3 months<\/h3>\n\n\n\n

lost rental income per vacant unit when changing tenants - a cost that well-designed properties consistently reduce<\/p>\n<\/div>\n\n\n\n

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20 years<\/h3>\n\n\n\n

average lifespan of BTR investments in the Nordics - requiring design and materials that last for that time horizon<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Contact us<\/p>\n\n\n\n

Do you have a BTR property or rental portfolio under development?<\/h2>\n\n\n\n

Please tell us the number of units, location and target rent. We will get back to you within 24 hours with a direct assessment.<\/p>\n\n\n\n

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  • Without connections<\/li>\n\n\n\n
  • First consultation free of charge<\/li>\n\n\n\n
  • Response within 24 hours<\/li>\n<\/ul>\n<\/div>\n\n\n\n

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