{"id":4473,"date":"2026-06-05T15:33:34","date_gmt":"2026-06-05T13:33:34","guid":{"rendered":"https:\/\/eolos.se\/?post_type=portfolio&p=4473"},"modified":"2026-06-05T17:21:40","modified_gmt":"2026-06-05T15:21:40","slug":"hemreform","status":"publish","type":"portfolio","link":"https:\/\/eolos.se\/en\/portfolio\/hemreform\/","title":{"rendered":"Home reform"},"content":{"rendered":"
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Case study<\/h5>\n\n\n

Home reform<\/h2>\n\n\n

EOLOS developed Hemreform as a renovation brand built for trust. The assignment was to create a clear identity and website that helps customers in Stockholm understand the services, feel secure and make contact without friction.<\/strong><\/p>\n<\/div>\n\n\n\n

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Industry:<\/strong> Renovation, Carpentry & Home Improvement
Services:<\/strong> Brand strategy, Visual identity, Web design, Lead generation<\/p>\n\n\n\n

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homereform.se \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\"Home<\/figure>\n<\/div>\n\n\n\n
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Challenge and goal<\/h3>\n\n\n\n

The renovation market in Stockholm is competitive and trust is often crucial even before the first call. The goal was to create a digital presence that made Hemreform easy to understand, easy to contact and credible from the first visit.<\/p>\n\n\n\n

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  • Build a professional market presence from the start.<\/li>\n\n\n\n
  • Make the services clear to individuals and property owners looking for renovation, carpentry and home improvement.<\/li>\n\n\n\n
  • Position Hemreform between small craftsman services and larger renovation companies.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Solution<\/strong><\/h3>\n\n\n\n

    A trust-focused digital identity.
    Clarity before complexity<\/strong>
    We stripped away unnecessary elements and focused on clear communication, easy navigation, and a calm visual identity.
    A simple customer journey<\/strong>
    The visitor can quickly understand what Hemreform does, which projects are suitable and what the next steps look like.
    Flexible positioning<\/strong>
    The website communicates both smaller efforts and larger renovation projects, so the brand can grow without having to change direction.
    Mobile lead generation<\/strong>
    Contact channels, forms, and direct communication were prioritized to make it easy to send a relevant inquiry.<\/p>\n<\/div>\n\n\n\n

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    Results and impact<\/strong><\/h3>\n\n\n\n
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    • A clear and professional platform for a new renovation brand.<\/li>\n\n\n\n
    • Stronger differentiation from generic craft and entrepreneur sites.<\/li>\n\n\n\n
    • A scalable digital foundation for future services, content and lead generation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \"Home<\/figure>\n\n\n\n
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      \u201dA renovation company doesn\u2019t need a complicated website. It needs a website that people trust.\u201d<\/em>
      \u2014 EOLO DESIGN LAB<\/p>\n<\/div>\n\n\n\n

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      Highlights<\/strong><\/h3>\n\n\n\n
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      • Brand created from scratch.<\/li>\n\n\n\n
      • Conversion-focused website for renovation and carpentry.<\/li>\n\n\n\n
      • Clear service architecture and easy contact path.<\/li>\n\n\n\n
      • Built for long-term growth and future marketing.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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        This is a selection of our work. Additional projects, documentation and references can be shared during a private meeting.<\/p>\n<\/div>\n\n\n\n

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        Tell us about your project<\/strong><\/p>\n<\/div>\n\n\n\n

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