Challenge and goal

Granolita wanted to establish a clear, memorable identity where the physical environment, brand and digital experience interact. The project would:

• Create a clear concept that distinguishes the brand.
• Convey a warm and contemporary atmosphere in the interior.
• Build a graphic identity that works in both physical and digital channels.
• Ensure that the brand can scale and evolve over time.

Solution

We took a holistic approach – strategy, graphic design, interior and digital platform were developed by Eolos Design Lab.

Trademark

• New logo and visual identity inspired by Granolita's values.
• Color palette, typography and graphic elements for a consistent identity.
• Moodboards and storytelling that connect the brand with the customer experience.

Interior

• Spatial concept for the café with a focus on flow, light and materiality.
• Interior design, FF&E and custom furniture.
• Environmental graphics, signage and wayfinding integrated into the design.

Digital presence & website

• Design of presentation materials and digital content for social media.
• SEO-friendly templates and basic digital strategy.
• Design and development of a responsive WordPress website with SEO-optimized structure.
• Customized modules in CMS for easy management.
• Integrated booking and customer management system (CRM).

(All work – strategy, graphic design, interior concept, website and coordination – was carried out by Eolos Design Lab.)

Results and effectst

The new holistic experience:

• Creates a strong, cohesive identity that feels both modern and inviting.
• Improves the customer experience by tying together the physical environment and brand communication and website.
• Gives Granolita full control over content, menus, bookings and customer relationships online.
• Makes Granolita ready for future expansion with a scalable concept.

”Working with Granolita was about creating an experience where all parts – brand, interior and digital presence – feel like a whole.”
—EOLOS Design Lab

Highlights

• Complete solution: brand + interior + digital platform/website
• Consistent visual identity in physical and digital environments
• FF&E and custom furniture
• Environmental graphics and signage integrated into the design
• Responsive, SEO-optimized WordPress website with booking and customer system
• All developed by Eolos Design Lab